Branding translates, in this day and age, to becoming active on social media portals, such as Facebook, Twitter, Instagram, LinkedIN, or Pinterest. Not everyone wants to engage in all of these, but building a page on Facebook, for example, will help you to get the word out about your products, services, new book, new business, etc., in addition to a website and other marketing efforts.
Branding is also about developing a catchy slogan and a logo so your products or services are more readily recognized.
We can help you with designing a logo and a slogan, as well as writing and/or editing content for your social media marketing campaigns!
Content marketing takes a variety of forms. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
Whether you're a business-to-consumer (B2C) marketer or a business-to-business (B2B) marketer, content development is a pivotal tactic to i ncrease your website traffic. If targeted to your audience and done consistently, you will increase your traffic numbers, which will in-turn increase sales.
Search Engine Optimization (SEO)
SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position comes from the technical structure of your site and your ongoing content development strategy.
SEO can be organic or intentionally developed as a marketing tactic. It’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.
Most of these strategies aim to get more people on your site, but what do those people do once they’re there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. This is where we come in: developing intentional strategies to convert your visitors into paying customers.
Social Media Marketing
Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is potential in building and nurturing a social media audience. Social media outlets are another way to market your products and services. You stand to gain greater brand recognition, a reputation and far more inbound traffic with your syndicated links.
Email marketing has astounding potential for ROI because it costs very little. Start collecting subscribers from your website and social media pages. Even a simple content newsletter can help you encourage repeat traffic to your site, and facilitate more engagement with your products and services.
These 6 strategies can be pursued as individual strategies, or you could create a more comprehensive marketing campaign by utilizing each of these areas. Each connects with and feeds into the others in multiple ways. If you pursue all, you will complement your efforts and you’ll see greater potential returns.